# The Legacy and Growth of PT Dua Kelinci: A Pillar of Indonesia’s Snack Industry
PT Dua Kelinci stands as a titan in Indonesia’s food and beverage landscape, synonymous with quality snacks and a rich entrepreneurial history. From its modest beginnings to its current status as an international-standard manufacturer, the company has transformed the way the nation enjoys nuts and cereal-based snacks.
## A Historical Overview: From Sari Gurih to a Household Name
The journey of PT Dua Kelinci began in 1972 in Surabaya. Founders Ho Sie Ak and Lauw Bie Giok started the venture as a small-scale operation focused on re-packing roasted peanuts under the brand name "Sari Gurih." The packaging featured the iconic logo of two rabbits, which would eventually become the company's identity.
Recognizing the shift in consumer preference, the founders observed that customers consistently identified the product by the imagery on the pack rather than the brand name. Consequently, Ali Arifin and Hadi Sutiono took the helm, officially transitioning the brand to "Dua Kelinci." On July 15, 1985, PT Dua Kelinci was formally established in Pati, Central Java, laying the foundation for what would become a powerhouse in the Indonesian snack sector.
## Evolution and Technological Advancement
Since the turn of the millennium, PT Dua Kelinci has embraced rapid innovation to stay ahead of market trends. Starting in 2000, the company diversified its portfolio significantly, moving beyond traditional roasted peanuts to include:
* Peanut Varieties: Expanding into skin-on peanuts and high-quality flour-coated nuts.
* Snack Expansion: Introducing a wide array of flour-based snack products to cater to a younger demographic.
* Cereal Integration: Branching into the grain and cereal-based category to offer healthier, more diverse product lines.
This growth was fueled by heavy investment in modern production machinery and high-tech manufacturing processes, ensuring that every product meets rigorous international quality standards.
## Commitment to Excellence and Quality Standards
Guided by the vision to become the preeminent leader in the food and beverage industry, PT Dua Kelinci maintains a strict internal culture. The company prioritizes:
1. International Quality Management: Adhering to global benchmarks for production excellence.
2. Food Safety: Implementing stringent safety protocols at every stage of the supply chain.
3. Halal Integrity: Maintaining high standards for Halal certification, ensuring products are accessible to all consumers.
## Career Opportunities: Join the PT Dua Kelinci Team
PT Dua Kelinci is continuously looking for talented professionals to support its growing operations. We are currently inviting applications for the position of Key Account Admin based in our Jakarta headquarters.
Key Account Admin Qualifications
* Educational Background: Minimum Bachelor’s degree (S1) in a related field.
* Technical Skills: Proficiency in Microsoft Office, with advanced expertise in Pivot Tables.
* Professional Knowledge: A solid grasp of fundamental accounting principles and tax regulations.
* Communication: Exceptional verbal and written communication skills to manage stakeholder relationships.
How to Apply
Interested and qualified candidates are encouraged to send their applications to our corporate head office:
Altira Business Park, Office Block A, No. 11, 12, & 15
Jl. Yos Sudarso Kav. 85, Sunter Jaya
Jakarta 14360, Indonesia
Please note that only shortlisted candidates will be contacted for an interview. PT Dua Kelinci does not charge any fees during the recruitment process; please remain vigilant against fraudulent activities using the company name.