# An Overview of RTV: From B-Channel to a National Media Powerhouse
Rajawali Televisi, widely recognized as RTV, stands as a prominent private national television station in Indonesia. A key asset under the Rajawali Corpora umbrella, the network has evolved significantly since its inception to become a go-to destination for family-oriented entertainment and informative programming.
## The Evolution of RTV: A Brief History
The journey of RTV began in 2008 when it was founded by Sofia Koswara, a visionary entrepreneur from Cikarang. Originally established under the name B-Channel, the station launched its initial broadcasts on November 1, 2009. The primary mission behind the channel was to serve as a catalyst for inspiration for Indonesian families.
Initially operating as a local station in Jakarta that relayed TVN broadcasts, the network underwent a major strategic shift on May 3, 2014, when it officially rebranded from B-Channel to RTV.
Key Milestones in the Network’s Growth
* 2008: The foundation of the station under the B-Channel brand.
* 2009: Official launch of broadcast operations on November 1st.
* 2011: Leadership transition under President Director Lanny Rahardja, marking a fresh start with a new logo and a strategic expansion onto the Palapa D satellite.
* 2014: The official rebranding to RTV, solidifying its identity as a national powerhouse.
## Programming Philosophy
Today, RTV distinguishes itself through a content strategy centered on providing high-quality entertainment, soft news, and variety shows designed specifically for family audiences. By focusing on wholesome and engaging content, the network maintains a strong appeal across diverse demographics in Indonesia.
## Career Opportunities at RTV
As the network continues to expand its digital and broadcast footprint, RTV is actively seeking talented professionals to join its ranks. As of September 2026, the station has opened recruitment for a key position to help bolster its commercial and creative departments.
Available Position: Sponsorship Staff
The Sponsorship Staff role is a critical function within the organization, bridging the gap between creative production and commercial success.
* Educational Background: Minimum Bachelor’s degree (S1) in any major.
* Experience: Previous experience of at least one year in TV Production is preferred, though the position is also open to enthusiastic fresh graduates.
* Industry Knowledge: A solid understanding of sales processes and the professional broadcast industry is required.
* Technical Skills: Proficiency in Microsoft PowerPoint, Excel, and Adobe Illustrator (AI).
* Creative Aptitude: Ability to develop and pitch creative concepts.
* Interpersonal Skills: Strong communication capabilities and a proven track record of working effectively within a team environment.
## How to Apply
If you possess the passion and qualifications to contribute to RTV’s growing media landscape, you are invited to submit your application.
To apply, please forward your comprehensive CV and cover letter to [email protected]. Ensure that your email subject line is clearly labeled as "Staff Sponsorship" to ensure your application is processed efficiently.