# The Evolution of Lawson: From American Dairy Roots to Indonesia’s Retail Powerhouse
The story of Lawson began in 1939, when J.J. Lawson established a humble dairy store in Ohio, USA. What started as a local business dedicated to fresh milk products evolved into a global phenomenon by 1975, when the brand launched its first international location in Sakurazuka, Osaka, Japan. Over the following decades, Lawson transformed into the iconic convenience store model recognized worldwide today.
## A Strategic Journey into the Indonesian Market
Lawson officially entered the Indonesian market in 2011 through a strategic partnership with PT Midi Utama Indonesia Tbk (Alfa Group). By 2018, the brand solidified its local presence by establishing PT Lancar Wiguna Sejahtera (LWS) as an integral part of the Alfa Group. A significant milestone was achieved in 2025, when the company was officially acquired by PT Sumber Alfaria Trijaya Tbk.
Since the debut of its first Indonesian flagship store in Kemang, South Jakarta, Lawson has aggressively scaled its footprint. Today, the network spans across West, Central, and East Java, operating over 340 outlets. This rapid expansion is driven by a commitment to quality service and a dedication to nurturing local talent.
## Join the Future of Retail: Operation Coordinator Trainee
Lawson Indonesia is more than just a retail chain; it is a dynamic environment that champions creativity and innovation. We are currently seeking high-potential individuals to join our team through the Operation Coordinator Trainee program—a fast-track initiative designed to groom the next generation of retail and F&B leaders.
Program Overview
As a trainee, you will receive comprehensive, hands-on exposure to the core pillars of our business, including:
* Store Operations: Mastery of daily workflows and front-line execution.
* Performance Monitoring: Analyzing data to drive efficiency and store profitability.
* Team Development: Cultivating leadership skills to manage and mentor retail staff.
* Operational Standards: Ensuring the highest quality benchmarks across all locations.
Candidate Requirements
We are looking for motivated individuals who possess a growth mindset and a passion for the retail industry. Successful applicants should meet the following criteria:
1. Educational Background: Hold a Bachelor’s degree in any field of study.
2. Experience Level: Fresh graduates are encouraged to apply, though candidates with up to two years of professional experience are also welcome.
3. Core Competencies: Demonstrated strengths in leadership, analytical thinking, and complex problem-solving.
4. Soft Skills: Exceptional communication, interpersonal abilities, and a collaborative team spirit.
5. Flexibility: Willingness to undergo the full training program and be deployed to any of Lawson Indonesia’s operational regions.
## Transparent Recruitment Commitment
At Lawson Indonesia, we maintain the highest standards of integrity in our hiring practices. Please be aware of the following guidelines regarding our recruitment process:
* No Hidden Fees: The entire recruitment process is strictly free of charge. We do not request payment for any stage of our hiring procedure.
* Selection Criteria: Advancement in the recruitment process is based solely on your professional qualifications and the completeness of the documentation provided.
* Official Communication: Should your profile align with our needs, you will receive an invitation for the next stage exclusively via WhatsApp, official telephone calls, or verified company email.
We invite you to embark on a career of growth and leadership with Lawson Indonesia, where your potential shapes the future of modern retail.