# Shape the Future of Fashion Retail: Senior Creative Content Strategist Career at Livehaf
Step into the dynamic world of Indonesian e-commerce fashion, where everyday comfort meets ambitious global vision. Livehaf—originally launched as a fitness apparel label under the banner "Live Healthy And Fit"—has evolved into a trusted daily wear household name since 2015. Tailoring stylish, accessible wardrobes for working professionals and everyday consumers earning under Rp15 million, this growing enterprise bridges affordability with premium quality. Although rooted in the MSME sector, the brand harbours a relentless drive to become a premier global fashion powerhouse. If you possess a sharp eye for digital culture and a passion for storytelling, this opportunity invites you to help shape the voice of a rapidly expanding retail leader.
## The Role: Senior Creative Content Strategist
At the heart of the creative division, the Senior Creative Content Strategist turns imaginative concepts into magnetic digital narratives. Operating within a fast-paced environment, you will orchestrate seamless pre-production experiences tailored to specific platforms, target demographics, and timely cultural touchpoints.
By drafting meticulous checklists, fact-checking details, and refining content plans derived from PPM meetings, you ensure that every product, talent, property, location, and accommodation aligns flawlessly before cameras roll. Because the brand maintains an active social media footprint, your decisions directly shape public perception. You will collaborate closely with the Assistant Creative Content Supervisor and Senior Videographer to engineer viral fashion retail campaigns, handling high-profile talent and brand ambassadors while deftly solving last-minute logistical hurdles.
## Core Responsibilities
Managing the intricate ecosystem of fashion content production requires a rare blend of organization and ingenuity. Your daily duties will span several critical areas:
* Pre-Production & Logistics: Oversee physical and digital asset databases, coordinate talent schedules, book shooting venues, and liaise seamlessly with vendors from concept to final execution.
* On-Site Shoot Management: Deliver comprehensive on-set support, organize accommodations, prepare apparel items, and manage supporting properties during active filming.
* Talent & KOL Acquisition: Scout, categorize, and build robust partnerships with models and Key Opinion Leaders across diverse industries, negotiating mutually beneficial compensation terms and deliverables.
* Content Execution & Copywriting: Write compelling scripts for a minimum of eight monthly TikTok videos, while batching, uploading, and crafting engaging copy for both TikTok and Instagram.
* Administrative & Cross-Functional Support: Process expense reports, handle creative team invoices, draft decks for outdoor catalogs and photoshoots, and facilitate smooth communication across departments.
## Candidate Requirements
To thrive in this high-impact position, applicants must meet the following professional and educational criteria:
* Education: Minimum of a Bachelor’s degree in any major.
* Experience: At least two years of proven professional experience as a creative content strategist.
* Technical Expertise: Advanced, hands-on experience in scriptwriting, copywriting, and directing content specifically for TikTok.
* Cultural & Algorithmic Insight: Comprehensive understanding of TikTok algorithms, local Indonesian cultural nuances, and emerging social media trends, backed by the ability to translate data into actionable content ideas.
* Communication & Organization: Exceptional writing and communication capabilities, coupled with meticulous attention to detail and strong multitasking skills.
* Portfolio: A demonstrable portfolio highlighting successful creative content strategies.
* Work Arrangement: Willingness to work full-time, five days a week, on-site in BSD, Tangerang, Banten.